Customer story

Grupo Granado scales customer gifts with Shopify

The group behind Granado, Phebo and Care manages its customer gift shipments on Octapipe, integrated with Shopify.

Cover photo: Granado
  • Native Shopify integration
  • 70% more operational efficiency
  • 85% more speed in shipments
  • Full control of customer gifts

About Granado

Granado has been part of Brazilian life since 1870, when it opened its first pharmacy in Rio de Janeiro, and is today one of the oldest and most loved cosmetics houses in the country. Grupo Granado also owns Phebo and Care, and has taken its products to stores in Brazil and abroad. Few companies combine so much tradition with such constant renewal, which makes Granado a true symbol of Brazilian beauty.

The challenge

Sending gifts to customers involves requests, approvals and shipping across teams, and every shipment needs to be tracked.

The solution

With automated workflows integrated with Shopify, Granado manages each gift shipment from request to delivery in one place.

The results

The team gained speed and control over shipments, and the process now runs smoothly enough to scale the customer experience.

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